Yeezy Jumped Over Jumpman

Beginning with Bape and Nike So… I’m going to be focusing on the sneaker side of things in this blog. I could go into great detail regarding Kanye’s music and brand YEEZY; side-note, YEEZY is potentially the greatest blend of streetwear and high-fashion in my opinion, Virgil’s “Off-White” doesn’t come close for me but that’s

The Recipe for Hype – What is Brand Hype and How is it Created?

This is a fairly broad topic which can cover anything from simple economic supply and demand models to cult brand following. Let’s start with hype. The term hype, or hypebeast has largely been associated with the streetwear and sneaker culture for a number of years now. I believe the term “hypebeast” first came about on

Who, What, Where, When and Why

Hi. I’ll start with who. My name’s Ben and I’m a 21 year-old from Surrey. During this time of lockdown I’ve decided that writing a blog specifically focusing on sneakers and streetwear discussion, may help my lockdown boredom and give me a bit of focus. It may not, we’re just going to have to wait